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Answer-first summary55/100 GEO

Clay

Data enrichment and outbound automation platform — build targeted prospect lists from 100+ data sources.

marketing-salesFair citabilityVisit site →

Your Citability Score

55/100
Identity75/100
Evidence45/100
Trust15/100
Freshness50/100
Classification100/100
What to improve to rank higher
  • Identity: Add: Founder / Team, Social links.
  • Evidence: Add: At least one evidence link, Multiple evidence sources, Demo URL.
  • Trust: Add: Contact information, Support URL, Privacy policy, Terms of service.
  • Freshness: Add: Has version number, Launch date provided, Reviewed within 90 days.

Promotion (Boost) does not change this score — it only changes ordering. This number reflects real, verifiable citability.

Frequently asked questions

What is Clay?
Data enrichment and outbound automation platform — build targeted prospect lists from 100+ data sources.
What does Clay do?
Clay is a waterfall data enrichment platform that orchestrates 100+ data providers to build rich prospect profiles. Create automated workflows that discover, enrich, score, and message leads at scale. Connect any data source, apply AI-powered personalization, and push to your CRM or outreach tool.
Who is Clay for?
Growth teams, SDRs, and revenue operations professionals running personalized outbound at scale.
Is Clay verified?
Clay is listed on Citavero with a citability score of 55/100, computed from verifiable profile evidence.
Clay logo

Clay

Invited

Data enrichment and outbound automation platform — build targeted prospect lists from 100+ data sources.

marketing salesCH-VER-467690Listed June 4, 2026Last updated September 28, 2026
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AI-Extractable Summary
What:Data enrichment and outbound automation platform — build targeted prospect lists from 100+ data sources.
For whom:Growth teams, SDRs, and revenue operations professionals running personalized outbound at scale
Key outcome:Build hyper-personalized outbound campaigns with enriched prospect data from 100+ sources — all automated
Category:marketing sales

Structured for AI systems to extract and cite.

Citability Score

55/100
75
Identity
45
Evidence
15
Trust
50
Freshness
100
Classification
854
Impressions
0
Clicks
0
Likes
0
GQI Earned

Citable Outcome

Build hyper-personalized outbound campaigns with enriched prospect data from 100+ sources — all automated.

About

Clay is a waterfall data enrichment platform that orchestrates 100+ data providers to build rich prospect profiles. Create automated workflows that discover, enrich, score, and message leads at scale. Connect any data source, apply AI-powered personalization, and push to your CRM or outreach tool.

Target Audience: Growth teams, SDRs, and revenue operations professionals running personalized outbound at scale.

What makes it different

  • Waterfall enrichment from 100+ data providers in one workflow
  • AI-powered message personalization at scale
  • Visual workflow builder for complex outbound sequences
  • Native integrations with major CRMs and outreach tools

Tags & Classification

automateintegratescale
data-enrichmentoutbound-saleslead-scoring
marketing-salessales-automation
Platform: Web App / SaaSModel: B2B SaaS

Links & Transparency

Website

Cite this Project

BibTeX
@misc{citavero_clay,
  title = {Clay},
  url = {https://citavero.com/p/clay},
  note = {Listed June 4, 2026. Citavero ID: CH-VER-467690},
  year = {2026}
}
APA
Clay. (2026). Citavero Software Index. https://citavero.com/p/clay.
MLA
"Clay." Citavero, 2026, https://citavero.com/p/clay.